CFOs Elevate Pricing Strategy as Economic Pressures Mount, Deloitte Survey Reveals
Nearly all finance chiefs have overhauled pricing approaches in the past six months as competitive pressures and economic volatility intensify. The findings highlight pricing’s growing role as a core measure of business health and strategic priority.
Pricing Strategy Takes Center Stage
Chief financial officers across North America are reportedly making pricing strategy a top priority as they navigate an increasingly complex economic landscape, according to Deloitte’s latest CFO Signals survey. Sources indicate that 95% of finance chiefs have adjusted their pricing strategies within the past six months, with 86% expecting pricing to play an even greater role in financial performance over the coming year.
