Microsoft’s Copilot Tracking Raises Data and Productivity Concerns
Microsoft is reportedly incorporating Copilot usage metrics into its Viva Insights platform, enabling cross-company comparisons. Analysts suggest this approach may reflect broader challenges in demonstrating AI productivity gains while raising data privacy questions.
Microsoft’s Approach to AI Adoption Metrics
According to recent reports, Microsoft is integrating AI usage tracking into its workplace analytics platform, Viva Insights, creating what sources indicate is an unprecedented system for monitoring Copilot adoption across organizations. The approach involves creating employee cohorts based on region, job function, and manager type to establish expected usage benchmarks, then comparing individual and organizational performance against these metrics.