Oatly Attributes US Sales Decline to Negative Climate Messaging and Market Shifts
Oatly’s chief executive claims negative climate change messaging has turned US consumers away from sustainable products. The plant-based milk industry reportedly declined 5% while dairy sales grew, according to industry analysis.
Market Challenges for Plant-Based Alternatives
Oatly’s leadership has identified what they describe as “doom and gloom” climate talk and widespread sustainability messaging as contributing factors to declining US sales of plant-based dairy alternatives. According to reports, the oat drink manufacturer’s chief executive Jean-Christophe Flatin stated that negative environmental communication has discouraged American consumers from choosing sustainable products.
