Google Abandons Controversial Privacy Sandbox Tracking Initiative After Six Years
Google has officially terminated its Privacy Sandbox initiative after six years of development. The controversial tracking technology faced widespread industry rejection and failed to gain meaningful adoption despite Google’s dominant position in the browser market.
Google’s Tracking Overhaul Meets Its End
Google has officially abandoned its Privacy Sandbox initiative after six years of development and industry pushback, according to reports. The technology, which aimed to replace conventional web tracking cookies, failed to gain sufficient adoption despite Google’s position as the operator of the world’s most popular browser.