Nearly all finance chiefs have overhauled pricing approaches in the past six months as competitive pressures and economic volatility intensify. The findings highlight pricing’s growing role as a core measure of business health and strategic priority.
Pricing Strategy Takes Center Stage
Chief financial officers across North America are reportedly making pricing strategy a top priority as they navigate an increasingly complex economic landscape, according to Deloitte’s latest CFO Signals survey. Sources indicate that 95% of finance chiefs have adjusted their pricing strategies within the past six months, with 86% expecting pricing to play an even greater role in financial performance over the coming year.