According to TechCrunch, process documentation startup Scribe has raised $75 million in an all-equity Series C round at a $1.3 billion post-money valuation. The funding was led by StepStone with participation from existing investors including Amplify Partners, Redpoint Ventures, and Tiger Global. The five-year-old company plans to use the capital to accelerate rollout of Scribe Optimize, a platform that maps enterprise workflows to identify where AI and automation will deliver actual returns. Scribe has documented over 10 million workflows across 40,000 software applications and serves more than 5 million users, including teams at 94% of Fortune 500 companies. The startup has more than doubled its revenue over the past year and seen its valuation increase fivefold since its last round.
The AI automation problem nobody’s talking about
Here’s the thing everyone’s missing in the AI gold rush: companies are throwing millions at AI tools without having the faintest idea where they should actually deploy them. Scribe CEO Jennifer Smith nailed it when she told TechCrunch that most enterprises can’t answer the most basic question: What should we automate first?
Think about it. Companies are still using consultants with stopwatches timing employees. They’re conducting months-long workshops that completely miss what people actually do day-to-day. It’s like trying to build a highway system without knowing where the roads are. Scribe’s approach of automatically documenting workflows through their browser extension and desktop app actually captures reality rather than someone’s idealized version of work.
Why this actually matters
Scribe started back in 2019 before the generative AI explosion, which turned out to be brilliant timing. Their original product, Scribe Capture, automatically generates step-by-step guides with screenshots when someone completes a process. Customers report saving 35-42 hours per person monthly and making new hires 40% faster. That’s real productivity gains, not theoretical AI benefits.
But now with Scribe Optimize, they’re taking it to the enterprise level. Instead of just documenting individual processes, they’re mapping workflows across entire organizations to show exactly where automation and AI agents will move the needle. This is huge because companies are currently flying blind with their AI investments. They’re implementing solutions without understanding the problems they’re solving.
The bottom line
Scribe’s explosive growth—doubling revenue, 5x valuation increase, 120 employees planning to double in the next year—shows how desperate companies are for this kind of clarity. The fact that 78,000 organizations pay for this and users come voluntarily (not because their boss told them to) speaks volumes.
Basically, Scribe is building the foundation that every AI implementation desperately needs. You can’t automate what you don’t understand. And right now, despite all the AI hype, most companies don’t understand their own workflows well enough to make smart automation decisions. That’s why Scribe’s approach at scribe.com could become the secret weapon for companies that actually want AI to pay off instead of becoming another expensive experiment.
