According to Wccftech, Nintendo just launched its official store app on both the App Store and Google Play this morning. The app allows users to browse and purchase Nintendo systems, accessories, games, and merchandise while staying updated on news and events. Users can enable push notifications for wishlist items going on sale and sign in with their Nintendo Account to review Switch 2 and Switch play activity. The app even lets 3DS and Wii U owners view pre-February 2020 play data if they link their Nintendo Network ID. Meanwhile, the Switch 2 console has sold 10.36 million units in just six months, with Nintendo forecasting 19 million sales by March 2026.
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Why launch this now?
This feels like Nintendo playing catch-up, honestly. Every other major gaming company has had a decent store app for years. But here’s the thing – timing this alongside the Switch 2’s explosive launch is actually pretty smart. They’re capturing that new hardware excitement and giving people an easy way to spend more money. The play history feature is a nice touch too – it’s like they’re building this whole ecosystem around your gaming identity.
What this means for competitors
Look, this isn’t going to crush Steam or anything, but it does make Nintendo’s direct-to-consumer strategy way stronger. They’re cutting out middlemen and building stronger relationships with their most dedicated fans. And that wishlist notification feature? That’s pure gold for driving sales during those big Nintendo eShop events. Basically, they’re creating their own little walled garden – which, let’s be real, Nintendo has always been really good at.
The Switch 2 factor
Those Switch 2 numbers are absolutely wild. 10 million units in six months? Forecasting nearly 20 million by March 2026? That’s PlayStation-level momentum. And having a dedicated store app makes perfect sense when you’re moving hardware that fast. People buying new consoles tend to buy lots of games and accessories too. This app basically turns every Switch 2 owner into a walking Nintendo store customer.
What’s still missing
I can’t help but notice there’s no mention of the Nintendo Switch Online service integration. That seems like a missed opportunity. And what about pre-ordering games directly through the app? The article doesn’t specify if that’s possible. Still, for a first version, this covers the basics pretty well. The real test will be whether Nintendo actually keeps it updated with meaningful features or if it just becomes another neglected corporate app.
