Transforming End-of-Life Planning Through AI Innovation
Donnell Beverly Jr. turned personal tragedy into a mission to help others navigate one of life’s most challenging transitions. After losing both of his parents within a short period, he experienced firsthand the overwhelming administrative burden that follows a loved one’s passing. This difficult journey inspired him to create Eazewell, an AI-driven platform that simplifies end-of-life planning.
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NBA All-Stars Join Forces for Meaningful Impact
Beverly Jr. knew exactly who to approach about his vision: longtime friend and nine-time NBA All-Star Russell Westbrook. The basketball superstar immediately recognized the potential to make a genuine difference in people’s lives during their most vulnerable moments.
“The main focus with Russ across every business he touches is how do we impact people?” Beverly Jr. explained. “We took personal pain and created a platform to really help people.”
Former four-time NBA All-Star Kemba Walker also joined the venture, forming a powerful trio committed to transforming the end-of-life experience for families nationwide.
How Eazewell’s AI Platform Works
Eazewell serves as a comprehensive digital resource that automates the complex administrative tasks associated with end-of-life planning and funeral arrangements. The platform’s AI agent provides 24/7 assistance with everything from:
- Finding and booking appropriate funeral homes
- Cancelling credit cards and accounts for deceased individuals
- Connecting families with trusted service providers
- Managing documentation and legal requirements
The company partners with hospice care providers, funeral homes, and insurance companies, allowing the basic platform to remain free for users while offering premium features for those needing additional support.
Addressing a Growing Need in Digital Times
Beverly Jr. recognized that modern life presents new challenges when someone passes away. “The average person has anywhere between 70 and 100 digital accounts that are active at any time,” he noted. “Your family inherits all those digital accounts and assets, which creates a complex administrative burden during an already difficult time.”
The platform’s future roadmap includes helping families manage digital assets and online accounts, addressing a need that has become increasingly important as more of our lives move online.
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Enterprise Expansion and Community Impact
Eazewell is now expanding its reach through an enterprise platform designed for hospice companies, senior living facilities, and life insurers. This allows organizations to integrate Eazewell’s automated features directly into their existing management systems.
For Westbrook, the venture represents more than just another business opportunity. “Anytime I put my name on anything, I try to find ways to open doors, build trust, and play a big role in it,” he emphasized. “This is about families finding ways to be able to help them through a loss. Using my platform to be able to do that is a no-brainer.”
The company has already assisted over 100,000 families since its 2024 launch, demonstrating the significant need for streamlined end-of-life services. As reported in coverage of innovative technology solutions, this platform represents a meaningful step forward in supporting families during life’s most challenging transitions.
By combining artificial intelligence with compassionate service, Eazewell aims to transform how society approaches end-of-life planning, making the process more manageable and less overwhelming for grieving families.
