According to Business Insider, MrBeast revealed in a November 2024 deposition that he owns “a little over half” of his company, which was valued at roughly $5 billion in its most recent funding round. That means his personal stake would be worth over $2.5 billion. Beast Industries pulled in more than $400 million in revenue last year but wasn’t profitable overall, mainly because of high costs in its media segment. The company was seeking to raise up to an additional $200 million this year, which could have diluted MrBeast’s ownership stake. With over 400 million subscribers, MrBeast has expanded beyond YouTube into chocolate bars through Feastables, analytics with Viewstats, and other ventures.
The Profitability Puzzle
Here’s the thing that really stands out: $400 million in revenue but no profit? That’s wild. The company’s media business is apparently burning through cash while Feastables, the chocolate bar company, is actually profitable. MrBeast himself acknowledged in the deposition that you have to focus on profits long-term or “you don’t have a business.” So they’re simultaneously hiring new executives from TikTok, Snap, and NBCUniversal while also cutting costs. It feels like they’re trying to figure out what actually works beyond the YouTube content itself.
The Ownership Dilemma
Owning “a little over half” of a $5 billion company is fascinating when you think about it. That means he’s still got significant control, but he’s also given up nearly half the equity to investors. And with another $200 million potentially coming in? His stake could get diluted even further. But honestly, when you’re talking about billions, does it really matter if you own 51% or 45%? The real question is whether he can turn this massive revenue machine into something that actually makes money consistently.
Beyond YouTube
What’s really impressive is how they’ve built this entire ecosystem beyond the YouTube channel. Feastables, Viewstats, potential fintech and wireless ventures – they’re basically creating a modern media conglomerate. The chocolate bars are profitable because, as MrBeast put it, he obsesses over product quality. But the other parts? Not so much. Viewstats and Lunchly apparently weren’t generating much revenue as of last November. So they’re throwing a lot at the wall to see what sticks while the core media business bleeds money. It’s a high-stakes experiment with billions on the line.
The Scale Challenge
Running a 450-person company is completely different from being a solo YouTuber. They’ve brought in four new executives recently, focusing on sponsorships and unscripted content. That tells you where they think the money is. But managing that growth while cutting costs? That’s the ultimate balancing act. They’re trying to professionalize what started as one guy making crazy YouTube videos. The transition from creator to CEO is messy, expensive, and frankly, most people fail at it. Whether MrBeast can pull it off while keeping control of his empire? That’s the billion-dollar question.
