Strong Early Demand for iPhone 17 Series
Nearly two weeks after the iPhone 17 lineup launched, Morgan Stanley analysts report that consumer interest has exceeded initial projections. Based on extended shipping times from Apple’s online store and supply chain intelligence, demand appears “modestly stronger than we originally expected” across most models.
One Notable Exception in the Lineup
While the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are seeing robust early adoption, the ultra-thin iPhone Air has demonstrated “relative weakness” in the same period. This divergence in consumer response provides valuable insights into current market preferences.
Production Increases Likely Imminent
Morgan Stanley analyst Erik Woodring indicated that supply chain checks suggest Apple is preparing to ramp up iPhone 17 production. Current projections show potential growth from 84-86 million units to over 90 million units in the second half of 2025, reflecting the stronger-than-anticipated demand.
Market Implications and Future Outlook
The investment firm has raised its Apple price target to $298, though analysts note the current $256 stock price already incorporates much of the positive demand outlook. For sustained near-term outperformance, additional catalysts would be necessary.
Looking further ahead, analysts remain bullish about iPhone shipments in 2026 and 2027, particularly with Apple’s anticipated entry into the foldable market. As one analyst noted, “iPhones are getting old and Apple’s biggest innovation in years less than 12 months away,” referencing the long-rumored foldable iPhone expected next September.
This analysis builds upon detailed market research that originally appeared in a comprehensive demand assessment, providing crucial context for understanding current iPhone market dynamics and future production planning.
