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Building on an Energy Legacy
Tulsa, once known as “the oil capital of the world,” is now transforming its energy heritage into a sustainable future through Rose Rock Bridge (RRB), a non-profit startup incubator launched in 2022. Led by Tulsa Innovation Labs, RRB is strategically positioned to source and support emerging technologies targeting the energy sector, creating a tech economy that competes globally while leveraging Tulsa’s existing expertise. This initiative represents a significant shift in how traditional energy hubs can evolve, much like other regions adapting their industrial foundations for modern challenges.
“Places like Tulsa, we’re tailor-made for tech excellence,” says Jennifer Hankins, managing director of Tulsa Innovation Labs. “Our legacy as an oil and gas leader means we know how to build things, and we know how to capture big industries, and we’re positioned to be a leader in energy innovation.” This vision aligns with broader technological trends, including major AI partnerships that are reshaping technology infrastructure across various sectors.
A Unique Model for Commercialization
What sets RRB apart is its focus on accelerating commercialization rather than simply providing funding. Through its signature Rose Rock Bridge Showcase, presented with industry partners Williams, ONEOK, Devon Energy, and Helmerich and Payne, RRB identifies specific industry challenges and matches them with startups capable of developing solutions. This year’s focus on low carbon natural gas solutions demonstrates how the program targets pressing environmental concerns while driving economic growth.
From over 50 competitive applications, fourteen companies are selected to pitch for pilot opportunities and potential investment. Unlike traditional venture capital pathways, the RRB model emphasizes real-world implementation. “What sets the winners apart is the way they’re solving big challenges with game-changing ideas in the energy space,” Hankins explains. “But above and beyond just a great idea, it has to be an idea that’s commercial.” This practical approach to innovation mirrors developments in other technology sectors where implementation often determines success.
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Tangible Results and Growing Impact
The program’s effectiveness is demonstrated by impressive metrics: RRB has already accelerated 33 companies, initiated 22 active pilots with industry partners, and secured 11 customer contracts, resulting in over $50 million in funding raised by its member companies. Each participating startup receives $100,000 in non-dilutive funding to grow their business in Tulsa, along with critical support services and pilot opportunities through industry partners.
This comprehensive support system provides both the resources and real-world experience needed for long-term market integration. The program’s success reflects a broader trend of strategic partnerships and economic development initiatives that are reshaping global business landscapes.
Innovative Companies Driving Change
This year’s cohort includes companies developing groundbreaking technologies for low carbon natural gas solutions:
- Eigen Control: Developing AI/machine learning-assisted Raman Spectroscopy for real-time chemical analysis, helping energy providers process their product more efficiently.
- Kinitics Automation: Increasing equipment reliability while reducing methane emissions with spring-loaded electric valve actuators.
- Lukera Energy: Converting wastewater and stranded gas into clean methanol through innovative chemical processes.
- Pike Robotics: Making hazardous environments safer with advanced robotic inspection platforms.
These companies represent the cutting edge of energy technology, demonstrating how traditional energy expertise combined with modern innovation can create sustainable solutions. Their development parallels advancements in other technology sectors where hardware and software integration drives progress.
Creating a Sustainable Innovation Ecosystem
Beyond immediate commercial opportunities, RRB focuses on creating lasting impact through what Hankins calls “stickiness” – building a supportive ecosystem that keeps innovation in Tulsa. This includes providing lab space when necessary, connecting startups with university partners for research and development, and facilitating relationships with energy-related funds for follow-on funding.
“I call it polishing the startups,” Hankins explains. “You go through our program, get a pilot, get insight from the corporate perspective. That’s probably the highest value. But along the way, all the support to help you operationalize your company and your idea faster.” This comprehensive approach ensures that companies leave the program market-ready, with direct customer connections and the operational maturity needed for long-term success.
Through this multi-faceted strategy, Rose Rock Bridge is not just incubating individual companies but building the foundation for Tulsa’s future as a global leader in sustainable energy innovation, transforming the city’s historic energy expertise into solutions for tomorrow’s challenges.
