Apple May Disable Privacy Tool in Europe Amid Political Pressure
Apple may be forced to disable its App Tracking Transparency feature in Europe due to political lobbying, according to reports. The move would mark a significant setback for digital privacy in the region. The company warns European consumers could lose critical protections against cross-app tracking.
In what could represent a major victory for the advertising technology industry, Apple is reportedly considering disabling its flagship privacy feature in Europe following what sources describe as intense political pressure. The potential move would see the tech giant’s App Tracking Transparency (ATT) tool—a cornerstone of its privacy-focused marketing—potentially withdrawn from European markets.