Category: Digital Media

Business AcquisitionDigital Media

Forbes Creator Upfronts 2025: Walmart Partnership Drives Creator Economy Innovation

Forbes returns with its second annual Creator Upfronts in partnership with Walmart Creator, bringing together 300+ creators and brands in Los Angeles. The event focuses on creator-driven commerce, AI integration, and long-term partnerships that shape marketing’s future. Industry leaders will share insights on building authentic connections in the evolving creator economy.

Forbes has announced its second annual Creator Upfronts in partnership with Walmart Creator, scheduled for October 28-29, 2025, in Los Angeles. The event marks a significant milestone in the creator economy’s evolution, bringing together over 300 creators and brand leaders to explore innovative partnerships and emerging trends. As the creator economy matures, this working summit addresses the shift from transactional collaborations to strategic alliances that drive lasting value for both brands and content creators.

Expanding the Creator Economy Landscape

by Aaron Blake
Digital MediaEnergy Policy

Pentagon Press Rules Face Boycott from New York Times, AP, Newsmax

The New York Times, Associated Press, and Newsmax are among media outlets refusing to sign the Pentagon’s new press policy. Defense Secretary Pete Hegseth’s rules could lead to journalist expulsions, sparking First Amendment debates about military press access.

Major news organizations including The New York Times, Associated Press, and conservative outlet Newsmax have announced they will not sign the Pentagon’s new press rules, setting up a potential mass expulsion of journalists from Defense Department facilities. The unprecedented standoff centers on First Amendment protections and what reporters describe as restrictive media policies that could punish routine news gathering.

Media Outlets United Against Pentagon Press Policy

by Aaron Blake