Apple Reorganizes Health and Fitness Divisions Under Services Group
Apple is implementing a significant organizational restructuring that will place its health and fitness teams under the leadership of Services chief Eddy Cue. This strategic move coincides with the upcoming departure of longtime Chief Operating Officer Jeff Williams at year’s end, according to recent reports.
New Reporting Structure and Leadership Alignment
Under the new organizational framework, health lead Sumbul Desai will oversee the consolidated health and fitness teams, while Fitness+ head Jay Blahnik will report directly to Desai. Both divisions previously reported to Williams, marking a substantial shift in Apple’s internal management structure.
The timing of this reorganization appears closely linked to Apple’s broader health strategy, particularly the company’s plans to introduce a new Health+ subscription service. Industry observers first learned about this upcoming service earlier this year, with reports indicating it will feature an AI-powered assistant designed to provide personalized recommendations covering nutrition, exercise, and sleep optimization.
Broader Leadership Changes Across Apple
This restructuring extends beyond the health and fitness teams. Software engineering chief Craig Federighi will expand his responsibilities to include watchOS oversight, while hardware leader John Ternus – widely considered a potential successor to CEO Tim Cook – will assume complete control of Apple Watch hardware engineering.
For Eddy Cue, who already manages Apple’s streaming services, iCloud, Maps, and various digital offerings, this addition of health and fitness responsibilities signals Apple’s intention to transform its wellness initiatives into a more substantial revenue stream. The consolidation under the Services umbrella suggests Apple views health and fitness as increasingly integral to its service-oriented business model.
Transition Period and Industry Context
Williams has been systematically transferring his responsibilities since announcing his retirement in July, with supply chain and operations duties shifting to new operating chief Sabih Khan. This comprehensive leadership transition represents one of Apple’s most significant organizational changes in recent years.
As reported by industry sources monitoring corporate developments, these structural adjustments reflect Apple’s evolving strategy in the competitive health and wellness technology space. The company appears to be positioning its health initiatives for greater integration with its established services ecosystem while preparing for the anticipated launch of new subscription-based health offerings next year.
